Right from the start with The Naked Chef in 1999, Jamie has always been driven by social purpose – from inspiring people to get more fruit and veg in their diets to campaigning for better school dinners for the nation’s kids. We truly believe in balancing profit and purpose, and we always strive to do more for people and the planet, so we became a B Corp in 2020 – giving us a framework to help us focus on where we can make real change, and legally committing to doing business responsibly. You can find our Social Impact Report here: https://www.jamieolivergroup.com/social-impact-reports/